Running an online business is all about modern-day convenience – and not just for you! Your customers are looking for it too, and they hit the web to find a store that’s got exactly what they want. It’s all about convenience in online business.
So now the issue isn’t getting them to find you or convincing them to put a product in their basket. It’s about delivering a convenient experience that’ll have them bookmarking your homepage and coming back again.
And thankfully, there are quite a few ways to deliver convenience to online customers!
Offer as Fast a Shipping Option as Possible
Shipping is where many online businesses fall short. They all have shipping options available, of course, but they’ve not tried to go the extra mile for the customer.
Remember, customers want to see fast shipping options, even if they have to pay a bit extra to get their package within 48 hours. As long as the option is there for them to pay for, you’re going to get quite a few hits on it.
But if there’s no other option than a logistics partner that’ll take 2 to 3 weeks to make the shipment, you could lose out on quite a few sales. After all, your competitors are likely to offer faster delivery periods, and that won’t do your business any good.
Set Up Multiple Payment Options
Every online business needs a reliable payment gateway, but it’s best to have more than one payment option to run through it. Your customers won’t all have the same cards, or even a PayPal account, and you’ll want to cater to more than a few.
It’s more convenient to have three to four different ways to pay. Do some research into the most commonly used payment options for both your niche and the customer demographic you’re planning to target. This will give you plenty to go on.
Give Customers More Detail for Convenience in Online Business
When a customer checks out one of your products, they’re going to want to know certain things. If you’re a clothes brand, for example, they’re going to want to know how your clothes fit, and what sizes you go up to.
But within this, they want to have a better idea of how the clothes are going to look on them. As such, give them plenty of detail alongside the basic measurements.
And if you get a lot of frequently asked questions, then your product pages might not contain enough information! People don’t want to have to go searching for their answers, especially in regards to making a purchase.
They want to know everything from the get-go, and only then are they likely to part with their money.
Recap: Convenience in Online Business
Your new online business has a lot to offer, but the main thing it should provide is convenience. Make it as easy as possible for a customer to get what they want, when they want. Finding a way to deliver convenience in online business is the best way to survive in the online e-commerce world, which never quite takes a break!
